Better Meets Reality explores issues in the following areas:

  • Humans, animals/wildlife, and living things
  • The natural environment and Space
  • The economy 
  • The things we use and do on a daily basis
  • And, other collective systems, industries/sectors, and things we’ve built and interact with in society

We look to better understand issues in these areas, look at potential ways for improving them, or look at how they interact and relate with each other. We also look at potential tradeoffs to be made between each.

The term ‘Better Meets Reality’ is a representation that there are usually challenges and limitations, as well as competing interests, priorities, and trade offs, that come with trying to make progress on issues, or make change in areas. Change can affect individuals, businesses, other groups, or society as a whole.

We acknowledge that ‘perfect’ solutions or ‘fully complete’ solutions may not exist to some issues/problems, so we try to look at what might be a good current approach, and update that information as new information and data becomes available. The same can be said for understanding issues – sometimes it’s difficult to fully understand an issue – so we look for the best understanding with the current available data.


Consumers of information should always cross check original sources of information, do their own independent research, and use their own discretion as to what they do with any information they consume. The information on this site and that appears anywhere under the ‘Better Meets Reality’ name is general information only, and is intended as a potential starting point for further research only (and not as a final answer or solution, or advice to act on anything). The information on is not an expert opinion or professional advice.


View the ‘Disclaimers’ page on this site for further disclaimers (General Disclaimer, Fair Use Disclaimer, & Affiliate Disclaimer).