LENZING™, TENCEL™, VEOCEL™ & LENZING™ ECOVERO™: What They Are, & Differences

You may have heard about TENCEL being associated with lyocell before.

But, TENCEL is actually a brand/product that falls under the Lenzing group of brands and products, and they have their own range of trademarked fibres (Lyocell and Modal being two of the major ones)

In this short guide, we provide an overview of what LENZING™, TENCEL™, VEOCEL™ & LENZING™ ECOVERO™ are, and the differences between them.



Lenzing Group owns a range of specialty fibre products and product brands

Their fibers have their own unique set of sourcing and production processes, sustainability ratings and certifications, and traits for feel, look, strength, safety, biodegradability/compostability, and so on

TENCEL is generally fibers for textiles

VEOCEL is generally fibers for nonwovens

LENZING is generally fibers for industrial applications

LENZING ECOVERO is generally eco responsible viscose fibers

At the moment, TENCEL in particular is not produced on the scale that cotton or synthetic fibres like polyester are


*Refer to the Lenzing Group owned websites for exact details and confirmation of the general information that appears in this guide. 


Who Is The Lenzing Group?

The Lenzing Group is an international group with its headquarter in Lenzing, Austria, and production sites in all major markets.

Lenzing produces wood-based viscose fibers, modal fibers, lyocell fibers and filament yarn, which are used in the textile industry – in clothing, home textiles and technical textiles – as well as in the nonwovens industry.

In addition, the company is active in mechanical and plant engineering.

The broad product categories of Lenzing Group are:

Textile fibers, nonwoven fabrics, pulp, thermoplastics, PTFE, acrylic fibers

– wikipedia.org



TENCEL™, VEOCEL™ and LENZING™ are Lenzing’s product brands.

LENZING™ ECOVERO™ is currently a new product by Lenzing.

There is a focus on all these fibers with being both eco friendly and sustainable/renewable in the growing and/or production phases of the fibers.


What Is TENCEL™?

They are fibers for textiles.

Specifically, they are TENCEL™ branded lyocell, and modal fibers, produced by environmentally responsible processes from the sustainably sourced natural raw material wood.

TENCEL™ fibers are used in several applications and can be blended with other fibers in the TENCEL™ Denim, Intimate, Active, Home, Luxe and Footwear ranges, and with REFIBRA™ technology.

– tencel.com/about


What Is VEOCEL™?

They are fibers for nonwovens.

These fibers are for delicate purposes in body and health care, and mainly used in hygiene and daily care products (such as sanitary and baby care products, facial sheet masks, cosmetic pads, and all other kinds of wet and dry wipes.)

These fibers originate from the renewable raw material wood created by photosynthesis, are certified bio based, and manufactured in an environmentally responsible production process. VEOCEL™ cellulosic fibers are certified as compostable and biodegradable

– lenzing.com/en/products/veocel-tm



These are fibers for industrial applications.

These are standard Lyocell and Modal fibers that have been certified as compostable and biodegradable under industrial, home, soil and marine conditions.

They have also been certified for food contact (making them good for food packaging), and are very strong.

They can be used in many industrial applications such as agriculture, workwear, protective wear, engineered products, packaging, and more.

– lenzing.com/en/products/lenzing-tm



It is eco responsible viscose fibers.

It is derived from certified renewable wood sources and pulp using an eco-responsible production process.

Other features include being awarded the EU Ecolabel, having lower emissions (up to 50% less than regular viscose) and having supply chain transparency.

– ecovero.com


What Quantity Of Fibers Does Lenzing Group & TENCEL™ Produce Per Year?

Lenzing Group (as a whole) – As of 2007, the corporate group had an annual production of over 500,000 tons of fibers

– wikipedia.org


TENCEL™ – In 2014, the Cotton Board estimated global production of TENCEL at just 243,000 tons (compared to 28.6 million for cotton)

– businessinsider.com.au



1. https://www.lenzing.com/en/

2. https://www.lenzing.com/en/products/lenzing-tm/

3. https://en.wikipedia.org/wiki/Lenzing_AG

4. https://www.businessinsider.com.au/how-tencel-compares-to-cotton-2015-9?r=US&IR=T

5. https://www.tencel.com/about

6. https://www.ecovero.com/

7. https://www.lenzing.com/en/products/veocel-tm/

8. https://www.lenzing.com/en/products/lenzing-tm/

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